NEWS

In the context of the continuing deep adjustment of the global ship market, how can the shipbuilding industry promote business model innovation and industry innovation to realize structural adjustment and transformation and upgrading? The practice of transformation and upgrading of China's manufacturing industry in recent years has proved that the development of new service-oriented manufacturing is a breakthrough point for the transformation and upgrading of the shipbuilding industry and the cultivation of new kinetic energy. The so-called service-oriented manufacturing, is the integration of manufacturing and service symbiotic development of new industrial forms. As an important part of the high-end equipment manufacturing industry, the shipbuilding industry has the foundation and conditions to make the first breakthrough in the process of China's construction of a world manufacturing power. China's shipbuilding industry should make due contribution to the construction of a manufacturing power by innovating the form of production organization, operation and management mode and business model, extending the service chain, and providing a complete combination of "production + service", improving quality and efficiency, enhancing competitive advantages, realizing structural adjustment and transformation and upgrading.　　
　　As the international shipping market and international crude oil prices continue to be in the doldrums, the global ship market has entered a period of deep adjustment, and China's ship and offshore engineering equipment industry is also facing unprecedented challenges. Excess capacity and insufficient demand have become the main contradiction restricting the development of China's shipbuilding industry. Therefore, production-based manufacturing that relies solely on the scale of production to drive development is unsustainable, and the transformation to service-oriented manufacturing has become an important way for ship enterprises to enhance competitiveness and profitability. Currently, in the aviation and defense, automobile manufacturing, industrial automation, communications equipment manufacturing, life sciences and pharmaceutical equipment and other fields, services are becoming an important source of profits for manufacturing enterprises. This phenomenon shows that only through the breakthrough "service" this short board, ship enterprises can grasp the opportunity of today's world manufacturing service-oriented, in the increasingly fierce competition in the market steadily forward. More importantly, in the global competitive pattern of deep adjustment, the development of service-oriented manufacturing is China's shipbuilding industry to reconstruct the competitive advantage of the necessary conditions. Major shipbuilding countries are accelerating the transformation to "manufacturing + service", especially focusing on technology, knowledge, information and service input. With the weakening of the traditional comparative advantage, promoting the transformation of service-oriented manufacturing will strongly promote China's shipbuilding industry to seize the future high ground in the new industrial competitive environment.
　　Service-oriented manufacturing is an important way to promote the deep integration of manufacturing and service industries, enhance the core competitiveness of China's manufacturing industry, and promote industrial transformation and upgrading, which has received strong support from the state. Made in China 2025", "Development of Service-oriented Manufacturing Special Action Guidelines", "Ship Supporting Industry Capacity Enhancement Action Plan (2016 to 2020)", etc. for the shipbuilding industry to create a new business model of service-oriented manufacturing has pointed out the direction. The shipbuilding industry should seize the policy opportunities, fully utilize its own conditions, and make great efforts to cultivate and develop new service-oriented manufacturing. On the one hand, with the help of digitalization, networking, intelligence and other new technologies, we can launch a new market offensive, build a new service-oriented manufacturing business with the qualities of the sharing economy, accelerate the transformation, and realize the counter-trend breakout; vigorously carry out diversified services, and provide extended services in the areas of design, customization, collaborative manufacturing, supply chain management, product lifecycle management, system solutions, and value-added information to make the business scope of the whole product lifecycle. Throughout the entire product life cycle, in order to realize the all-round, wide and deep integration of manufacturing and service.
　　On the other hand, we should learn to change from "product-oriented" to "customer-oriented". For example, not only to provide safe, economic and applicable equipment for offshore oil and gas development, but also to provide a package solution of "technology + business" for the whole life cycle of oil and gas development operations of oil and gas companies. In recent years, China Shipbuilding Industry Corporation to production intelligence, product high-end, service-oriented manufacturing to enhance the competitiveness of production capacity, through the enhancement of stock capacity of value-added services to actively seize the market resources, in promoting the transformation of the manufacturing industry service-oriented to set an example.
　　"The one who seeks to grow a tree must fix its root, and the one who wants to flow far must dredge its spring source." Ship enterprises to service-oriented manufacturing transformation, not to dilute or give up manufacturing for the purpose of "de-manufacturing", but based on offshore engineering equipment and high-tech ship manufacturing capacity, to a higher level of change. Whether it is from processing and assembly-based to "manufacturing + services" change, or from simply selling products to sell "products + services" change, essentially through the service for shipping and marine resources development and other industrial chain to create greater value. China's ship enterprises should move in the direction of service-oriented manufacturing, through the enhancement of independent research and development capabilities to generate more service demand, occupy the high-end of the industrial value chain, and promote the optimization and upgrading of the shipbuilding industry, from big to strong.